Nike
– “The Winning Moment” [Back]
In every competition, against a single opponent
or a team, against yourself or a friend, there is a single moment
when victory is achieved. Maybe you were unaware of it when it happened,
because it took just hundreds of a second, maybe it happened over
a few seconds when you were concentrated on making that shot or giving
your best. If you look back and look closer, you can relive that moment
and prolonge it.
These films are based upon the possibility to create strong, beautiful
and enchanting images of the single moment when victory is achieved.
This moment passes in real life in just hundreds of a second, but
we have stretched it into seconds or even minutes.
To give the impression that particles not usually visible to the human
eye appears when viewed at these speeds, we added 3D generated graphics
and particles, representing such things as streams of air, radiating
heat, sweat, water, and dust.
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