As they wrote in 'boards magazine #3 2004:
“With the launch of a 1:45 film this winter, the Swedish government
released the first volley in its campaign declaring 2005 Swedish Design
Year. The spot, animated by Stockholm creative collective Alphabetical
Order® for Forsman & Bodenfors Happy, Stockholm, uses a kinetic
hybrid of 2D/3D animation. The underlying message […] is to
put emphasis on design not only as a means of competing on the world
market but also on how it can improve everyday lives on several levels.”
