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Hugo
Boss – Skin
The launch of the male skincare range ‘Skin’
is one of the biggest in the history of Hugo Boss. Although shot in
just two days and featuring only one model, the commercials for this
campaign needed months of tedious preparation and highly advanced
CGI work at Swiss
International to make every little detail to fall in the right
place.
One of our references when making this commercial was chiaroscuro;
the Renaissance technique of modeling volumes by contrasting light
and shade boldly and strengthening the illusion of depth on a two-dimensional
surface.
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Hugo
Boss – Skin 30' Directors Cut |
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Hugo
Boss – Behind the Scenes Footage |
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