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Hugo Boss – Skin

The launch of the male skincare range ‘Skin’ is one of the biggest in the history of Hugo Boss. Although shot in just two days and featuring only one model, the commercials for this campaign needed months of tedious preparation and highly advanced CGI work at Swiss International to make every little detail to fall in the right place.

One of our references when making this commercial was chiaroscuro; the Renaissance technique of modeling volumes by contrasting light and shade boldly and strengthening the illusion of depth on a two-dimensional surface.


Portfolio
Hugo Boss – Skin 30' Directors Cut
Hugo Boss – Behind the Scenes Footage